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Social media algorithms and your photography

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The Instagram algorithm is often blamed for not giving your photographs sufficient exposure. In reality it is how you engage with Instagram that brings success. I find the Flickr algorithm just as fascinating. This year I have had three pictures “In Explore” compared to the same number for all of 2020. All algorithms require you to constantly interact with your social media feeds. Flickr Explore is no different. In Instagram, the algorithm relies on several easily identifiable factors. Searching the web will immediately provide tips on how to improve your Instagram likes. They are not rocket science and are generally in relation to timing of posts and the interest in your photograph. Of course this is social media and the secret is keeping your audience happy with liking and commenting on their pictures as well. That is not a secret I hear you say! The Flickr Algorithm is just the same and it is about interacting with the people who are posting the photographs. They term the algorithm interestingness and on many occasions it is not necessarily a great photograph that gets into explore. However taking good photographs does help to get your photograph noticed in the first place. Amassing a large number of likes is so intoxicating and being on Explore is a popularity contest. I find that with the Flickr app my phone starts flashing first thing in the morning and then continues during the day with all the likes tumbling in. It is not uncommon to receive in excess of 40k likes for a highly placed picture in the Flickr top 500 of the day.

20210124-Snow on the canal

The three photographs featured here received around 4k in likes plus invites into different groups. Someone told me that Flickr is dead in the water. I tend to disagree as when a picture gets into explore it feels like the site is truly alive and kicking. The three pictures featured offer nothing different to my other photographs on my Flickr feed but each has its own story. The first one featured this year is a canal boat in the snow and is a particular favourite of mine. I deliberately took the picture side on and wanted to layer it so that the lower third featured the boat and then the eyes move upwards to see the snow covered trees. It provides that snowed in feeling and it also looks very cold. The question is whether there are people living in the boat and are they feeling the cold as well? There is a sense of isolation. This picture was taken during Lockdown #3 so isolation is very much on the viewer’s mind.

20210208_Knowle Park in the winter

The second picture was in Knowle park. The back story was that there have been many dull days during this third lockdown and on this particular evening I was desperate to get a great sunset. Early in the afternoon, it looked promising when I set out and then when I reached the park the clouds closed over. I was so annoyed and started to make my way back home. Suddenly and to my joy, the clouds parted once again for around a minute. I saw a walker and aimed to catch him in the image but by the time I had lined him up he was far to the right of the picture. When I got home I was still not impressed with the photograph so I went to work with the sliders. I was a bit slap dash in my approach although it did look pleasing to me. The Flickr algorithm picked it up and the likes and comments followed.

20210303 – Clowes wood

Once you have been on Explore you cannot get back on for around 9 days. If you are in favour with the algorithm then after this time you can anticipate when the next selection is about to occur. I had a large spike in likes for one picture but no explore and then two days later this woodland scene went into explore. I took the picture in Clowes Wood near Earlswood reservoir. All the trees in this part of the wood were straight and in the foreground there was this one crooked tree. It had eventually found out how to be straight when placed against its siblings in the background. Again I played around with the photograph in post production and whilst it was misty, the fog was not that evident. I went for a Silver Efex Pro 2 filter and used the Hi Key feature. It looked good so I posted it on Flickr – once again there was a great response to the picture.

Clowes Wood in Black and White

I have done a colour version and for this one I used the Skylum AI filters which also gave a nice effect. You can judge for yourself which you feel makes the better picture.

Many people now look down on Flickr and have drifted off to Instagram but the SmugMug team have updated the Flickr algorithm and made it more relevant to present photography users. Therefore I would advise, people to give Flickr another chance.

I will leave a discussion on the Instagram algorithm for another blog as it is slightly different approach but again the key as with Flickr is interacting with your audience.

So you want to know more!
Here are the Flickr Explore links
Flickr Explore which is the official link for the top 500 photos of the day
– Although I do like the Fluidr display which is retro and cool
Here are all my pictures that are in Explore

Some previous posts on my activity on Explore
– In Explore from 2019
“In Explore” from 2017 (I have been blogging for some time!)

Finally if you want to get yourself noticed on Flickr then have a read of this article by Jeff Sullivan

My take on Instagram will feature soon!

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